Fixing broken links is important because they negatively impact user experience, leading to frustration and higher bounce rates. They harm SEO, as search engines view broken links as a sign of SEO Anomaly neglect or poor site quality. Broken links prevent search engines from properly crawling and indexing your site, which reduces its visibility in search results.
From there, you can download the latest links and create a link audit spreadsheet. Afterward, you manually evaluate your links by paying attention to factors like anchor text, IP address, and page content. Google Structured Data Testing Tool is a free online tool provided by Google that validates and troubleshoots structured data markup implemented on websites. In today’s competitive digital landscape, on-page SEO audits are a must-have, so don’t hesitate to walk through our SEO checklist.
Analyze and monitor your SEO with our powerful SEO ToolBox.
Combining all these insights with your site’s user behavior and engagement data will make your SEO audit come alive. It helps you understand how people use your site and how they experience it to pinpoint pages to improve. Export your findings from Google Analytics and Search Console to include in your website audit comparisons. In the ever-evolving world of digital marketing, auditing your SEO performance is not just beneficial; it’s essential. Understanding how your website ranks and performs can unlock the secrets to increasing traffic, enhancing user engagement, and ultimately driving conversions. This guide takes you through the intricacies of auditing your SEO, ensuring you are not only found but also memorable.
Step 5: Audit Report, Recommendations, and Ongoing SEO Plan
The “without canonical” part is a technicality—but needless to say, these issues need fixing. If you have a lot of slow pages—as the website in the screenshot above does—then it’s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low. However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you’re facing any of the issues I mentioned above. Furthermore, nearly 60% of Google searches are done on mobile—and that’s 2016 data, it’s probably even higher now.
Does the website pass Google’s other Page Experience factors?
Conveniently named Site Audit, it’s another option for crawling your site. As the name suggests, it is a comprehensive auditing tool, not just a crawler. So if you want to get higher Google rankings, you’ll love the actionable steps in this guide. Only after ensuring your on-page SEO and internal links are strong and confirming that backlinks are indeed the differentiating factor, should you invest in targeted link building. Log files track every visit from search engine bots, like Googlebot or Bingbot. They show which pages are crawled, how often, and what the bots do.
- Learn how to do an SEO audit of your website to identify problematic areas.
- For example, if I am writing a blog post and discussing metrics from a study, I’ll externally link to where I found that authoritative source.
- It helps find technical SEO problems, analyze on-page elements, evaluate Core Web Vitals and site speed, and analyze user experience and content quality.
- Google Search Console is an essential tool for monitoring how search engines interact with your website.
- This tool translates complex datasets into clear metrics, letting you gauge user interactions and understand traffic patterns.