How Search Engines Work: Crawling, Indexing, Ranking, & More Leave a comment

Or you can use Keywords Explorer to find keywords mentioned on the top-ranking pages. Local keyword research is the process of understanding how people search for the local services you offer. 36% of SEOs think your Google Business Profile is the most important ranking factor for the map pack.

For example, when I search for the term ‘sustainable phone case’, these results are shown by Google. Based on my search term and the intent behind it, Google deems these results the best ones found in its index. According to Moz, title tags are the second most important on-page factor for SEO, after content. Content length is important to prove the reader that the content is well-researched and comprehensive. Optimizing your website to ensure that it looks great on any device, regardless of screen size is mobile optimization.

SEO Ranking Factors: Answer Boxes or the “Zero Position”

For example, let’s say you’ve identified “Florida real estate” as a keyword you want to rank for. You might think that writing content for people looking for real estate in Florida is a good idea. But if the people searching for that term also include realtors looking to sell in Florida, your content won’t meet their needs, and your page won’t rank. Even though both questions are targeting the same thing, Google’s results may show up differently. Using LSI keywords would be one way of making sure your restaurant ranks for both sets of questions.

Local SEO is Essential

• Shortly after the upload YouTube tests the video first in the search and sees how the users react to it.
• Without a full-funnel approach, you probably won’t see the results you expect — even if you produce content at scale.
• In previous years, some SEO leaders inferred a causal link between bounce rate and search rankings.
• They use that data combined with the user experience data above to improve its conversion rate results.

Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel. Adding pictures, videos, charts, and other eye-catching visuals makes it more attractive for visitors and improves its appearance in search results. However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. SEO without it is like a beautiful new sports car without an engine; it might look nice, but it’s going nowhere.

User Experience

We would learn even more from diving into the individual pages themselves. Google has already tested your keyword across thousands or millions of searches, so they have a pretty good idea of what people are looking for. Each of these new keywords supports our seed keyword, and gives us a ton of new content ideas. If the related keywords seem like they can support enough traffic, they may even become new seed keywords themselves. Creating lists typically involves using a combination of Google and keyword tools (either free or paid) to find all the related keywords to your keyword seeds. You need at least BHS Links 1 keyword seed at this stage, but it doesn’t hurt to have more, even dozens or hundreds of seeds if you’re planning a larger content strategy.