Optimizing your content to gain a featured snippet starts with keyword research. Certain search queries are more likely to generate a featured snippet than others. Research has shown that long-tail keywords generate more featured snippets than short-tail searches.
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One client asked me to compare their mobile and desktop results. We discovered that their mobile ranking was consistently lower due to a less-than-optimal mobile page design. That finding spurred a redesign of their mobile site, which ultimately improved their rankings. Assessing competition is essential to developing an effective SEO strategy.
Pay Attention To User Experience Signals
Google Play screenshot optimization is the most critical aspect of maximizing conversions on our store listing, with many factors influencing the outcome and performance metrics. Android App screenshots are the most impactful visual asset on an app’s store listing on Google Play. Showcasing key features and themes, rich in call to action, data, and reviews, they communicate all the value of an app or game.
The first thing to note is that the brief description that appears just below your business name in your Business Profile is not actually in your control. This is the editorial summary that Google writes to ensure consistency across the platform. Here, Carl’s Google Business Profile is a short box, but Ernie’s Business Profile would show even more when you scroll. With these optimizations, you can turn your Business Profile into the best free customer acquisition tool you didn’t know you had. And with that, we have come to the end of this article on ‘How to rank on Google’.
Focusing on your Business, we can start to maximize the SEO of your business page. Well, you’re in for a treat because I’ve put together a complete list. These approaches can help maintain performance while still getting the insights you need. If you’re working in a team or sharing your spreadsheet with others, ask for feedback. Another pair of eyes might catch something you’ve missed, and collaboration can lead to improvements you hadn’t considered. The choice between RANK.EQ and RANK.AVG depends on your needs.
Topic clusters are also beneficial from a user experience perspective. It makes your content easier to navigate and readers will realize that they don’t have to go to multiple sites to find what they’re looking for. Keep in mind that with Google Ads, you pay per click, meaning that any time someone clicks on your ad, you incur a cost. (Read up on how much it costs to advertise on Google.) Also, note that many people skip over online search ads to get top organic results. With content marketing, you can create content that ranks high in organic results and produces leads repeatedly.
Following this rule establishes credibility and trust with both users and search engines. You can’t pay to rank higher on Google per se and paid tactics for link and review building should be avoided. Focus on user intent, optimize with the right keywords, create high-quality content, and earn backlinks.
- Remember, use keywords to improve your content, not stuff them in unnaturally.
- Aligning your content to search intent is an important strategy to rank higher on Google.
- The first thing I recommend is to double-check that your site is optimized for mobile devices.
- Check out my guide packed full of actionable SEO tips to increase your rankings.
- She targeted “Virtual Christmas Party Ideas” — a long tail keyword.
These are keywords, and you’ll need keyword research tools to identify what’s reasonable for you to rank for. In some instances, Google interprets visuals as the most suitable form BHS Links of meeting search intent. Queries such as “How to…” tend to tap into video content, and get rewarded with higher rankings. Research thoroughly to suitably adapt depending on the niche. That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day.