Keyword Ranking: How to Track Your Google Rankings For Free Leave a comment

If you really really really want to rank at the top a particular keyword, you’ll want to do a SERP analysis to see exactly what it will require—and if it’s realistic. This sort of strategy takes a lot of work, but it’s one of the more reliable ways to get backlinks from other websites. Most publishers—including yours truly—love free, high-quality content, so if you’re willing to create good content for their site, they’ll usually be willing to publish it. Like the Google algorithm, Moz’s domain authority algorithm ranks websites from 1 to 100 based on a number of factors like backlinks, root domains and the history of your site. Early on in our blog’s history, over 2/3rds of our website traffic came from 2 articles—our only 2 articles to consistently rank #1 during that time.

Tips for Ranking Higher

Choosing the right (or wrong) keywords to target at this stage can predict our entire probability of success. For even better results, organize your content into topic clusters. This means creating a main ‘pillar’ page that provides an overview of a topic and then linking to ‘cluster’ content pages that cover specific aspects of that topic. Use a large enough font and a high contrast ratio to make the text easy to read.

Research shows that shoppers consider recency of reviews when trying to choose between 2 businesses. It will also help you see which pages are slipping in rankings so you can prioritize improving those. Some broken links on a website are normal and Google doesn’t consider 404s to be a problem per se. If your keyword’s missing from any of these areas, you’ll be prompted to add it.

✔ Enhancing Site Authority

• Domain authority is a metric that Google used to use a few years ago to rate the reputability of a website.
• The best part is that Google Maps SEO isn’t just for big brands.
• Remember, though, it all starts with getting your blog or website to show up on Google in the first place.
• Remember, use keywords to improve your content, not stuff them in unnaturally.

Each one can suggest a wide variety of keywords based on an initial phrase. Michael DeVault is a career journalist with more than 20 years in media and marketing. He has an extensive background in franchise marketing, having worked with some of the biggest names in franchising, including iconic names like SONIC, Captain D’s, and Fantastic Sam’s. Top SERPs for “Chicago BHS Links mobile dog grooming” in an incognito Google search.

Use Internal Linking

Overall, these are minor changes that improve the search results and tailor the right pages to specific queries. We’ve researched exactly how many times Google changes how they rank websites per day is, so keep reading. The more external links you have leading to your content, the more Google will trust your site, and you’ll rank for more keywords. This post may be about keywords specifically, but that doesn’t mean you can ignore the other aspects of on-page SEO. Understanding how to rank for keywords requires an understanding of SEO as a whole. As you write your content, apply as many SEO best practices as you can.